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Which are the most popular ad networks?
Christine Wölke
- 5 months ago
- 1 min read
Our spider currently recognizes more than 50 unique advertising (ad) networks, so we got curious: which are the top 3?
An ad network is a company that connects advertisers to websites that want to host advertisements. Ad networks acquire available inventories from a publisher and sell them to advertisers as packaged impressions. Within the ad ecosystem, publishers work as an intermediary between publishers and advertisers, acting as a crucial monetisation component. Without such networks, publishers would need to negotiate deals with each individual advertiser.