Adobe Marketo
Adobe Marketo is SaaS-based marketing automation software owned by Adobe and built to help organizations automate and measure marketing engagement, tasks and workflows.

Adobe, originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Management (CXM).
Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento is an open-source e-commerce platform written in PHP. It uses multiple other PHP frameworks such as Laminas and Symfony. The Magento source code is distributed under Open Software License (OSL) v3.0. Magento was acquired by Adobe Inc in May 2018 for $1.68 billion.
Adobe Marketo is SaaS-based marketing automation software owned by Adobe and built to help organizations automate and measure marketing engagement, tasks and workflows.
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