Affirm was founded in 2012 by Max Levchin, Nathan Gettings, Jeffrey Kaditz, and Alex Rampell as part of the initial portfolio of startup studio HVF. Levchin, who co-founded PayPal, became CEO of Affirm in 2014. In October 2017, the company launched a consumer app that allowed loans for purchases at any retailer. The company announced a partnership with Walmart in February 2019. Under the partnership, Affirm is available to customers in-store and on the Walmart website. Affirm has partnered with e-commerce platforms including Shopify, BigCommerce, and Zen-Cart. On November 18, 2020, Affirm filed with the Securities and Exchange Commission in preparation for an initial public offering (IPO). On December 12, 2020, it was reported that Affirm had postponed its IPO. On January 13, 2021, Affirm became listed on NASDAQ with symbol AFRM, raising about $1.2 billion in its IPO. By the next day, the price of shares had doubled, making Levchin's stake worth about $2.5 billion. In May 2021, Affirm acquired another financial technology service company called Returnly.
About this recipe
Allows users to buy goods or services offered by online stores and pay off those purchases in monthly payments.
- Track the number of installments
- Create a lead list with websites
- Create a data set for marketing research