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About Criteo

Criteo was founded in Paris, France, in 2005 by Jean-Baptiste Rudelle, Franck Le Ouay and Romain Niccoli. Criteo spent the first four years focused on R&D, and launched its first product in April 2008. In 2010, Criteo opened an office in Silicon Valley. In 2012, Criteo opened its new headquarters in Paris, France.

About this recipe

Criteo's product is a form of display advertising, which displays interactive banner advertisements, generated based on the online browsing preferences and behaviour for each customer. The solution operates on a pay per click/cost per click (CPC) basis.

Use cases

  • Track the number of installments
  • Create a lead list with websites
  • Create a data set for marketing research

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