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About Automattic

Automattic Inc. is an American global distributed company which was founded in August 2005 and is most notable for WordPress.com (a freemium blogging service), as well as its contributions to WordPress (an open source blogging software). The company's name is a play on founder Matt Mullenweg's first name. Automattic raised US$846 million in six funding rounds. The last round of US$288 million was closed in February 2021. A subsequent private stock buyback valued the company at US$7.5 billion. The company had 1,930 employees as of March 2022. Its remote working culture was the topic of a participative journalism project by Scott Berkun, resulting in the 2013 book The Year Without Pants: WordPress.com and the Future of Work.

About this recipe

Gravatar is a service for providing globally unique avatars visible wherever you post, comment, and interact online. Gravatar is created by Tom Preston-Werner. Since 2007, it has been owned by Automattic, having integrated it into their WordPress.com blogging platform.

Use cases

  • Track the number of installments
  • Create a lead list with websites

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