JW Player is proprietary software. There is a basic free of cost version distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States (CC BY-NC-SA license in which videos are displayed with an overlaid company watermark, and a commercial 'software as a service' version.
JW Player supports MPEG-DASH (only in paid version), Digital rights management (DRM) (in collaboration with Vualto), interactive advertisement, and customization of the interface through Cascading Style Sheets.
- Track the number of installments
- Create a lead list with websites