OutboundEngine was founded in 2012 in Austin, Texas as an email marketing service. In 2013 the company expanded into social media marketing, focussing on the real estate, insurance and mortgage industries. Since then, OutboundEngine has raised $39 million in funding, expanded into six more industries and continued adding new features and marketing channels to the platform. Most recently, in 2018, it introduced a feature to place paid advertising campaigns via Facebook and Instagram from their platform.
About this recipe
OutboundEngine's Website feature offers an online editing and publishing tool that helps to make a responsive website with no technical knowledge required. It allows customers to capture leads, showcase expertises, and highlight contact information.
- Track the number of installments
- Create a lead list with websites
- Create a data set for marketing research