Quantcast was launched in 2006 with the aim to gather detailed, real-time insights on audience characteristics across the internet. By placing tags on digital content across the open internet, the firm measures detailed audience metrics that is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail.
About this recipe
Quantcast Choice is a free cookie consent management platform (CMP) that can be used for compliance with GDPR, CCPA, TCF 2.0.
- Track the number of installments
- Create a lead list with websites
- Create a data set for marketing research