Using structured data to fight brand infringement
Leading fashion brands were experiencing global problems with brand infringement and counterfeit goods being offered through fake online stores. These fake stores are using the brand to mislead consumers. They’re also damaging the brand image.
Within Dataprovider.com, every website holds a trust grade, ranging from A to F. A stands for trustworthy, F for being the most unreliable. We filtered out all websites with trust grades E and F. We then searched through the search graph for specific brands and enriched these results with the domain registration and hosting company information and where possible ownership information. This way, the brands could instantly send out the notice and takedown letters.
A quick and thorough way to find and take on infringers.